Paul Turner with Peter Jones

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Paul Turner secures investment on BBC’s Dragons’ Den

In a bold bid to establish the Alf Turner name as a national brand Paul faced the wrath of the Dragons and successfully secured £80,000 from Peter Jones. After the recording Paul said “That must have been the most terrifying experience of my life but it was all so worthwhile, I now have the backing of one of the UK’s leading entrepreneurs and we all know what he has managed to do with the Levi Roots brand. I’m confident that with Peter’s help we can get the Alf Turner range into national distribution and then I’m confident we will be able to compete with the well established brands.

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